The marketing of nations : A strategic approach to building national wealth
The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate str...
সংরক্ষণ করুন:
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| বিন্যাস: | গ্রন্থ |
| ভাষা: | Undetermined |
| প্রকাশিত: |
New York
The Free Press
1997
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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