The marketing of nations : A strategic approach to building national wealth
The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate str...
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| Formato: | Libro |
| Idioma: | Undetermined |
| Publicado: |
New York
The Free Press
1997
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| Những chủ đề: | |
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