The marketing of nations :

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The marketing of nations : A strategic approach to building national wealth

The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate str...

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Bibliografske podrobnosti
Glavni avtor:	Kotler, Philip
Format:	Knjiga
Jezik:	Undetermined
Izdano:	New York The Free Press 1997
Teme:	Economic development,Economic policy,Phát triển kinh tế,Chính sách kinh tế
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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