The marketing of nations : A strategic approach to building national wealth

The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate str...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Kotler, Philip
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: New York The Free Press 1997
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ