Accelerating innovation : Improving the process of product development

The book provides a total product development package for developing, managing, and operating a system of innovation that really works. Managers discover how to cope with the limited life span of today's products; anticipate changing consumer needs and desires; close the gap between new technol...

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Opis bibliograficzny
1. autor: Patterson, Marvin L.
Format: Książka
Język:Undetermined
Wydane: New York Van Nostrand Reinhold 1993
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Opis
Streszczenie:The book provides a total product development package for developing, managing, and operating a system of innovation that really works. Managers discover how to cope with the limited life span of today's products; anticipate changing consumer needs and desires; close the gap between new technology and products that apply it; bring leading-edge products to market fast; and enjoy higher returns on investment.