Accelerating innovation : Improving the process of product development

The book provides a total product development package for developing, managing, and operating a system of innovation that really works. Managers discover how to cope with the limited life span of today's products; anticipate changing consumer needs and desires; close the gap between new technol...

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Autor principal: Patterson, Marvin L.
Format: Llibre
Idioma:Undetermined
Publicat: New York Van Nostrand Reinhold 1993
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