Business the Sony way : Secrets of the world's most innovative electronics giant

This book tells the story of Sony's past and present, and the vision and drive of founders, Masaru Ibuka and Akio Morita. Beyond narrative history, the book serves as a case study for how entrepreneurs, with the right combination of tenacity, passion, creativity and an eye for the future, can b...

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Главный автор: Luh, Shu Shin
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Опубликовано: Oxford Capstone 2003
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Итог:This book tells the story of Sony's past and present, and the vision and drive of founders, Masaru Ibuka and Akio Morita. Beyond narrative history, the book serves as a case study for how entrepreneurs, with the right combination of tenacity, passion, creativity and an eye for the future, can build a company from the humblest of beginnings into a global giant, with operating revenues of more than US