Strategic management

The revised edition of this book now contains discusson of time-based competition versus cost-based competition, new coverage of total quality management, value-based strategies, concurrent design and manufacturing. It also looks at the application of expert systems as a strategic support tool. The...

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Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Massachusetts Addison-Wesley 1993
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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082 |a 658.4012 
082 |b S898 
245 0 |a Strategic management 
245 0 |c Alan J. Rowe, ... [et al.] 
260 |a Massachusetts 
260 |b Addison-Wesley 
260 |c 1993 
520 |a The revised edition of this book now contains discusson of time-based competition versus cost-based competition, new coverage of total quality management, value-based strategies, concurrent design and manufacturing. It also looks at the application of expert systems as a strategic support tool. The text places the emphasis on the experiential approach in conducting case analysis for strategic management course. It uses worksheets to engage students in the study of course. The text includes all new cases and expanded coverage on topics such as organizational restructuring, competitor analysis, cost de-averaging and the use of information technology to gain a competitive advantage, global strategy, strategic alliances and generic competitive strategies. There is also emphasis on management aspects of strategy, on industry analysis, environmental analysis, on leadership and on the change process. 
650 |a Strategic planning,Lập kế hoạch chiến lược 
650 |z United States,Hoa Kỳ 
904 |i Trúc 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ