Research methods for business students
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Sele...
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Harlow
Pearson
2012
|
| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
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| 020 | |c 527000 | ||
| 082 | |a 650.072 | ||
| 082 | |b S257 | ||
| 100 | |a Saunders, Mark | ||
| 245 | 0 | |a Research methods for business students | |
| 245 | 0 | |c Mark Saunders, Philip Lewis, Adrian Thornhill | |
| 260 | |a Harlow | ||
| 260 | |b Pearson | ||
| 260 | |c 2012 | ||
| 520 | |a The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. | ||
| 650 | |a Kinh doanh,Business,Business,Business,Kinh doanh | ||
| 650 | |x Nghiên cứu,Xử lý dữ liệu,Research,Data processing,Research,Data processing,Research,Nghiên cứu | ||
| 910 | |b vdbang | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||