Principles of marketing : an Asian perspective

Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with t...

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Format: Livre
Langue:Undetermined
Publié: Singapore Pearson 2017
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ