Guerrilla marketing : Easy and inexpensive strategies for making big profits from your small business

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learnin...

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Bibliografische gegevens
Hoofdauteur: Levinson, Jay Conrad
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston Houghton Mifflin 2007
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Samenvatting:When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including.