Guerrilla marketing : Easy and inexpensive strategies for making big profits from your small business
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learnin...
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| Format: | Book |
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Boston
Houghton Mifflin
2007
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Summary: | When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including. |
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