Guerrilla marketing attack : New strategies, tactics, and weapons for winning big profits for your small business
One hundred weapons for the attack. The personality of the successful guerrilla. The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -...
Đã lưu trong:
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 语言: | Undetermined |
| 出版: |
Boston
Houghton Mifflin
1989
|
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|