Business analytics for managers : Taking business intelligence beyond reporting

In this second edition of Business Analytics for Managers, the authors provided an updated look at business analytics, focusing mainly on the subject of "big data" and the increased use of analytical information in real time processes. Though the 1E touches on these two subjects, there are...

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書誌詳細
第一著者: Laursen, Gert H. N.
フォーマット: 図書
言語:Undetermined
出版事項: Hoboken, New Jersey John Wiley & Sons 2017
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |a Business analytics for managers : 
245 0 |b Taking business intelligence beyond reporting 
245 0 |c Gert H. N. Laursen, Jesper Thorlund 
260 |a Hoboken, New Jersey 
260 |b John Wiley & Sons 
260 |c 2017 
520 |a In this second edition of Business Analytics for Managers, the authors provided an updated look at business analytics, focusing mainly on the subject of "big data" and the increased use of analytical information in real time processes. Though the 1E touches on these two subjects, there are new terms and theories in the analytics world that need to be reflected and made explicit in a second edition. Topics covered include: - Growing open-source technologies like Hadoop and their strengths and weaknesses compared to the traditional way of storing and processing data in a data warehouse - The impact of social media. Social media has both become a new data source that can be used for multiple analytical purposes, as well as a channel to deploy analytical results in. - Data security - Cloud technologies, and - Future trends 
650 |a Kinh doanh thông minh,Business intelligence 
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980 |a Trung tâm Học liệu Trường Đại học Cần Thơ