Unselling : The new customer experience

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decis...

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Autor principal: Stratten, Scott
Format: Llibre
Idioma:Undetermined
Publicat: Hoboken, New Jersey John Wiley and Sons 2014
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