Youthnation : Building remarkable brands in a youth-driven culture
YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers wi...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Hoboken, New Jersey
John Wiley and Sons
2015
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01296nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_227981 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.827 | ||
| 082 | |b B862 | ||
| 100 | |a Britton, Matthew | ||
| 245 | 0 | |a Youthnation : | |
| 245 | 0 | |b Building remarkable brands in a youth-driven culture | |
| 245 | 0 | |c Matt Britton | |
| 260 | |a Hoboken, New Jersey | ||
| 260 | |b John Wiley and Sons | ||
| 260 | |c 2015 | ||
| 520 | |a YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. | ||
| 650 | |a Mục tiêu tiếp thị,Target marketing | ||
| 910 | |b nthai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||