The rise of the platform marketer : Performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

Develop the skills and capabilities quickly becoming essentialin the new marketing paradigm The Rise of the Platform Marketer helps you leverage the"always-on" consumer to deliver more personalized engagementsacross media, channels, and devices. By managing these interactionsat scale thro...

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Auteur principal: Dempster, Craig
Format: Livre
Langue:Undetermined
Publié: Hoboken, New Jersey John Wiley and Sons 2015
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