Strategic management of technology and innovation

This book analyses the management of technological innovation by focusing both on the specific and general tasks that managers need to perform. It examines the specific issues of managing R&D, new product development, and operations and production management. It also considers the general issues...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Burgelman, Robert A.
التنسيق: كتاب
اللغة:Undetermined
منشور في: Homewood, Illimois Irwin 1988
الموضوعات:
الوسوم: إضافة وسم
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