Strategic management of technology and innovation

This book analyses the management of technological innovation by focusing both on the specific and general tasks that managers need to perform. It examines the specific issues of managing R&D, new product development, and operations and production management. It also considers the general issues...

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Detalles Bibliográficos
Autor principal: Burgelman, Robert A.
Formato: Libro
Lenguaje:Undetermined
Publicado: Homewood, Illimois Irwin 1988
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