Hành vi khách hàng : Tài liệu hướng dẫn học tập

Gồm 5 chương: Tổng quan về hành vi người tiêu dùng, quá trình ra quyết định mua sắm của người tiêu dùng, ảnh hưởng của các yếu tố bên ngoài đến hành vi người tiêu dùng...

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Bibliographic Details
Main Author:	Nguyễn, Quốc Nghi
Format:	Book
Language:	Undetermined
Published:	Cần Thơ Nxb. Đại học Cần Thơ 2013
Subjects:	Hành vi khách hàng,Consumer behavior
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Hành vi khách hàng : Tài liệu hướng dẫn học tập

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