Strategic management for hospitality and tourism

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a pres...

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書誌詳細
第一著者: Okumus, Fevzi
フォーマット: 図書
言語:Undetermined
出版事項: Oxford, U.K. Butterworth-Heinemann 2010
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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082 |a 910.684 
082 |b O.41 
100 |a Okumus, Fevzi 
245 0 |a Strategic management for hospitality and tourism 
245 0 |c Fevzi Okumus, Levent Altinay, Prakash Chathoth 
260 |a Oxford, U.K. 
260 |b Butterworth-Heinemann 
260 |c 2010 
520 |a Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. 
650 |a Tourism,Strategic planning,Hoạch định chiến lược,Du lịch 
650 |x Management,Quản lý 
904 |i Bằng 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ