Strategic management for hospitality and tourism

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a pres...

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主要作者: Okumus, Fevzi
格式: 圖書
語言:Undetermined
出版: Oxford, U.K. Butterworth-Heinemann 2010
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