Matchmakers : The new economics of multisided platforms

In 'Matchmakers,' David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in pra...

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Bibliografische gegevens
Hoofdauteur: Evans, David S.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston Harvard Business Review Press 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Samenvatting:In 'Matchmakers,' David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and 'Matchmakers'--rich with stories from platform winners and losers--is the one book you'll need in order to navigate this appealing but confusing world".