Understanding Michael Porter : The essential guide to competition and strategy

Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate...

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Detalhes bibliográficos
Autor principal: Magretta, Joan
Formato: Livro
Idioma:Undetermined
Publicado em: Boston, Mass. Harvard Business Review Press 2012
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