Groundswell : Winning in a world transformed by social technologies

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an...

Volledige beschrijving

Bewaard in:
Bibliografische gegevens
Hoofdauteur: Li, Charlene
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston Harvard Business Review Press 2008
Onderwerpen:
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Gelijkaardige items