Groundswell :

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Groundswell : Winning in a world transformed by social technologies

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an...

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Detalles Bibliográficos
Autor principal:	Li, Charlene
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	Boston Harvard Business Review Press 2008
Materias:	Mạng xã hội trực tuyến,Xã hội thông tin,Online social networks,Information society Khía cạnh kinh tế,Khía cạnh kinh tế,Economic aspects,Economic aspects
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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