Groundswell : Winning in a world transformed by social technologies

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an...

詳細記述

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書誌詳細
第一著者: Li, Charlene
フォーマット: 図書
言語:Undetermined
出版事項: Boston Harvard Business Review Press 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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