Groundswell : Winning in a world transformed by social technologies

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Li, Charlene
التنسيق: كتاب
اللغة:Undetermined
منشور في: Boston Harvard Business Review Press 2008
الموضوعات:
الوسوم: إضافة وسم
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