Groundswell : Winning in a world transformed by social technologies

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an...

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Bibliographische Detailangaben
1. Verfasser: Li, Charlene
Format: Buch
Sprache:Undetermined
Veröffentlicht: Boston Harvard Business Review Press 2008
Schlagworte:
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