The lean startup : How today's entrepreneurs use continuous innovation to create radically successful businesses

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices...

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書目詳細資料
主要作者: Ries, Eric
格式: 圖書
語言:Undetermined
出版: New York Crown Business 2011
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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總結:The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.