The lean startup : How today's entrepreneurs use continuous innovation to create radically successful businesses
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices...
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Tác giả chính: | |
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Định dạng: | Sách |
Ngôn ngữ: | Undetermined |
Được phát hành: |
New York
Crown Business
2011
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Những chủ đề: | |
Các nhãn: |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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LEADER | 01175nam a2200205Ia 4500 | ||
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001 | CTU_231499 | ||
008 | 210402s9999 xx 000 0 und d | ||
082 | |a 658.11 | ||
082 | |b R559 | ||
100 | |a Ries, Eric | ||
245 | 4 | |a The lean startup : | |
245 | 0 | |b How today's entrepreneurs use continuous innovation to create radically successful businesses | |
245 | 0 | |c Eric Ries. | |
260 | |a New York | ||
260 | |b Crown Business | ||
260 | |c 2011 | ||
520 | |a The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. | ||
650 | |a Doanh nghiệp khởi nghiệp,Organizational effectiveness | ||
910 | |a Tuyến | ||
980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ |