Giáo trình quản trị bán hàng

Nội dung giáo trình được bố cục thành 7 chương. Trong đó, chương 1 khái quát về bán hàng và quản lý đội ngũ bán hàng; chương 2 trình bày quản lý cơ hội bán hàng; chương 3 thảo luận về việc quản lý mối quan hệ và sự tương tác với khách...

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Bibliografische gegevens
Hoofdauteur:	Lưu, Tiến Thuận
Formaat:	Boek
Taal:	Undetermined
Gepubliceerd in:	Cần Thơ Nxb. Đại học Cần Thơ 2017
Onderwerpen:	Quản lý bán hàng,Sales Management
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Samenvatting:	Nội dung giáo trình được bố cục thành 7 chương. Trong đó, chương 1 khái quát về bán hàng và quản lý đội ngũ bán hàng; chương 2 trình bày quản lý cơ hội bán hàng; chương 3 thảo luận về việc quản lý mối quan hệ và sự tương tác với khách hàng; chương 4 cung cấp cách thức tổ chức đội ngũ và lập kế hoạch bán hàng; chương 5 vận hành tổ chức bán hàng; chương 6 phân tích chính sách thù lao với đội ngũ bán hàng; và chương 7 thảo luận việc đánh giá kết quả làm việc của đội ngũ bán hàng. Với các nội dung trên, tiến sĩ Lưu Tiến Thuận chịu trách nhiệm biên soạn chương 1, chương 4, chương 5, và chương 6. Ngoài ra, tiến sĩ Lưu Tiến Thuận kết hợp với thạc sĩ Nguyễn Tri Nam Khang cùng biên

Giáo trình quản trị bán hàng

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