The power of little ideas : A third way to innovate for market success

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a &...

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Autor principal: Robertson, David C.
Format: Llibre
Idioma:Undetermined
Publicat: Boston, Massachusetts Harvard Business Review Press 2017
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