The power of little ideas : A third way to innovate for market success

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a &...

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Bibliografische gegevens
Hoofdauteur: Robertson, David C.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston, Massachusetts Harvard Business Review Press 2017
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