The essence of international business
A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/...
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
New York
Prentice-Hall
1993
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Resumo: | A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/USA/Asia will improve the reader's understanding of corporate decisions in an international context. |
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