The entrepreneur and small business marketing problem solver

Focuses exclusively on the marketing concerns of small businesses. Helps the small business owner be successful in marketing. Each chapter stands alone and covers a specific class of marketing problems. By putting all essential information about marketing at the reader's fingertips, it comprise...

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Bibliographic Details
Main Author: Cohen, William A .
Format: Book
Language:Undetermined
Published: New York John Wiley 1991
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ