The entrepreneur and small business marketing problem solver

Focuses exclusively on the marketing concerns of small businesses. Helps the small business owner be successful in marketing. Each chapter stands alone and covers a specific class of marketing problems. By putting all essential information about marketing at the reader's fingertips, it comprise...

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Detalles Bibliográficos
Autor principal: Cohen, William A .
Formato: Libro
Lenguaje:Undetermined
Publicado: New York John Wiley 1991
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