The entrepreneur and small business marketing problem solver

Focuses exclusively on the marketing concerns of small businesses. Helps the small business owner be successful in marketing. Each chapter stands alone and covers a specific class of marketing problems. By putting all essential information about marketing at the reader's fingertips, it comprise...

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Bibliografische gegevens
Hoofdauteur: Cohen, William A .
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: New York John Wiley 1991
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Samenvatting:Focuses exclusively on the marketing concerns of small businesses. Helps the small business owner be successful in marketing. Each chapter stands alone and covers a specific class of marketing problems. By putting all essential information about marketing at the reader's fingertips, it comprises his best first investment