Nghệ thuật dụng binh trong marketing = Marketing warfare

Giới thiệu về các chiến lược, chiến thuật và chiến dịch trong chiến trường marketing ngày nay với những phương cách hiệu quả như phòng thủ, tấn công, đánh cạnh sườn và đánh du kích để có thể chiếm lĩnh thị trường, thoả mãn tối đa nhu...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Ries, Al
स्वरूप:	पुस्तक
भाषा:	Undetermined
प्रकाशित:	Hà Nội Lao động - Xã hội 2019
विषय:	Tiếp thị,Marketing
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


LEADER	01116nam a2200217Ia 4500
001	CTU_238653
008	210402s9999 xx 000 0 und d
020			\|c 149000
082			\|a 658.8
082			\|b R559
100			\|a Ries, Al
245		0	\|a Nghệ thuật dụng binh trong marketing =
245		0	\|b Marketing warfare
245		0	\|c Al Ries, Jack Trout ; Nguyễn Thụy Khánh Chương (dịch)
260			\|a Hà Nội
260			\|b Lao động - Xã hội
260			\|c 2019
520			\|a Giới thiệu về các chiến lược, chiến thuật và chiến dịch trong chiến trường marketing ngày nay với những phương cách hiệu quả như phòng thủ, tấn công, đánh cạnh sườn và đánh du kích để có thể chiếm lĩnh thị trường, thoả mãn tối đa nhu cầu của khách hàng cũng như khẳng định vị thế trước đối thủ cạnh tranh
650			\|a Tiếp thị,Marketing
904			\|i Hải
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Nghệ thuật dụng binh trong marketing = Marketing warfare

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