Festival and events management : An international arts and culture perspective

Festivals, events and the cultural experience; Managing the arts, culture and leisure experience; Marketing, revenue and retail operations; Policies and strategies of art and leisure event management; ase studies and contemporary issues of arts and leisure festivals and events.

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Dades bibliogràfiques
Format: Llibre
Idioma:Undetermined
Publicat: London Routledge 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Sumari:Festivals, events and the cultural experience; Managing the arts, culture and leisure experience; Marketing, revenue and retail operations; Policies and strategies of art and leisure event management; ase studies and contemporary issues of arts and leisure festivals and events.