Festival and events management : An international arts and culture perspective
Festivals, events and the cultural experience; Managing the arts, culture and leisure experience; Marketing, revenue and retail operations; Policies and strategies of art and leisure event management; ase studies and contemporary issues of arts and leisure festivals and events.
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| 格式: | 图书 |
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| 语言: | Undetermined |
| 出版: |
London
Routledge
2004
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 总结: | Festivals, events and the cultural experience; Managing the arts, culture and leisure experience; Marketing, revenue and retail operations; Policies and strategies of art and leisure event management; ase studies and contemporary issues of arts and leisure festivals and events. |
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