Festival and special event management /

What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting.

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Dettagli Bibliografici
Autore principale:	McDonnell, Ian.
Altri autori:	Allen, Johnny., O'Toole, William.
Natura:	Libro
Lingua:	English
Pubblicazione:	Milton, Qld. : John Wiley and Sons, 1999.
Soggetti:	Festival. Special events. Festival management. Special events management. Marketing. Festivals > Management. Special events > Marketing > Management.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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Festival and special event management /

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