International business

The book is divided into five parts. The first part introduces the impact of international business on countries, firms, and individuals. The second part focuses on the theoretical foundations of international trade and investment and the economic activity of the nation. Part 3 concentrates on the e...

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Hlavní autor: Czinkota, Michal R.
Médium: Kniha
Jazyk:Undetermined
Vydáno: Orlando, Florida Dryden Press 1999
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Popis
Shrnutí:The book is divided into five parts. The first part introduces the impact of international business on countries, firms, and individuals. The second part focuses on the theoretical foundations of international trade and investment and the economic activity of the nation. Part 3 concentrates on the economic and financial environment together with economic integration and economies in transition. Part 4 is devoted to the preparation for inetrnational business and market entry. Finally, part 5 covers strategic management issues