Marketing research : Methodological foundations
This is a textbook for the introductory sequence in marketing research at either the undergraduate or the graduate level. Among the changes in this edition (fifth was 1991) are an increased emphasis on the international aspects of marketing, on marketing research in service settings, and on marketin...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| اللغة: | Undetermined |
| منشور في: |
Orlando, Florida
Dryden Press
1999
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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