Marketing research : Methodological foundations

This is a textbook for the introductory sequence in marketing research at either the undergraduate or the graduate level. Among the changes in this edition (fifth was 1991) are an increased emphasis on the international aspects of marketing, on marketing research in service settings, and on marketin...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Churchill, Gilbert A
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: Orlando, Florida Dryden Press 1999
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ