Marketing research : Methodological foundations

This is a textbook for the introductory sequence in marketing research at either the undergraduate or the graduate level. Among the changes in this edition (fifth was 1991) are an increased emphasis on the international aspects of marketing, on marketing research in service settings, and on marketin...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Churchill, Gilbert A
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Orlando, Florida Dryden Press 1999
विषय:
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