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Marketing research : Methodological foundations

This is a textbook for the introductory sequence in marketing research at either the undergraduate or the graduate level. Among the changes in this edition (fifth was 1991) are an increased emphasis on the international aspects of marketing, on marketing research in service settings, and on marketin...

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主要作者: Churchill, Gilbert A
格式: 图书
语言:Undetermined
出版: Orlando, Florida Dryden Press 1999
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ