Marketing research : Methodological foundations

This is a textbook for the introductory sequence in marketing research at either the undergraduate or the graduate level. Among the changes in this edition (fifth was 1991) are an increased emphasis on the international aspects of marketing, on marketing research in service settings, and on marketin...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Churchill, Gilbert A
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Orlando, Florida Dryden Press 1999
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ