Advertising
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing...
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| Format: | Book |
| Language: | Undetermined |
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New York
McGraw-Hill
1966
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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