Quản trị marketing trong các doanh nghiệp vừa và nhỏ : Thu thập thông tin về khách hàng

Cơ sở lý luận quản trị marketing ở các doanh nghiệp thương mại. Hiện trạng, nội dung và phương pháp quản trị marketing ở các công ty thương mại nhà nước. Mô hình hợp lý quản trị marketing ở các công ty thưong mại nhà nước. Hoàn thiện nội du...

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Bibliographic Details
Corporate Author:	Viện Quản trị Kinh doanh
Format:	Book
Language:	Undetermined
Published:	Thành phố Hồ Chí Minh Trẻ 2001
Subjects:	Consumers preferences,Customer relations,Business logistics,Industrial management,Marketing Management
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị marketing trong các doanh nghiệp vừa và nhỏ : Thu thập thông tin về khách hàng

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