Quản trị kênh marketing : Lý thuyết và thực tiễn

Những vấn đề cơ bản về quản trị kênh marketing, thực trạng và những vấn đề mới nảy sinh trong quản trị kênh marketing của doanh nghiệp Việt Nam. Tổ chức, quản lý hệ thống kênh marketing, hoạch định chính sách quản trị kinh doanh qua thực tế ở...

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Podrobná bibliografie
Hlavní autor:	Trương, Đình Chiến
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	Hà Nội Thống Kê 2001
Témata:	marketing
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Quản trị kênh marketing : Lý thuyết và thực tiễn

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