Cracking the Japanese market : Strategies for success in the new global economy

The Morgans provide a clearly written, step-by-step framework for reorienting company thinking, revising corporate strategy, and revitalizing any organization for world class competitiveness. Using vivid examples of Western companies that have both succeeded admirably and failed miserably in Japan,...

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Autor principal: Morgan, James C.
Format: Llibre
Idioma:Undetermined
Publicat: New York Free Press 1991
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