When it hits the fan : managing the nine crises of business

Former American Motors chairman Meyers, a visiting professor at the Carnegie-Mellon business school, and Holusha, Detroit bureau chief of the New York Times, outline fateful stages in a corporate business crisis: gradual failure (of product, management or market), denial and recrimination, anger and...

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Tác giả chính: Meyers, Gerald C.
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Boston Houghton Mifflin 1986
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Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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260 |a Boston 
260 |b Houghton Mifflin 
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520 |a Former American Motors chairman Meyers, a visiting professor at the Carnegie-Mellon business school, and Holusha, Detroit bureau chief of the New York Times, outline fateful stages in a corporate business crisis: gradual failure (of product, management or market), denial and recrimination, anger and fear, panic and collapse. The pattern in recent years is oft-repeatedContinental Illinois, Schlitz, Union Carbide, Braniff Air, to name a few. But crises can be managed, stress the authors, and, if overcome, can give a corporation new life and create new business heroes (e.g., Lee Iacocca's last-minute crisis management at Chrysler). Meyers and Holusha provide an absorbing look at the dark side of American business along with a generous bundle of object lessons for turning things around. 
650 |a Crisis management. 
904 |i Năm 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ