Strategic management and business policy : Concepts and cases

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trend...

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Autor principal: Wheelen, Thomas L.
Format: Llibre
Idioma:Undetermined
Publicat: Upper Saddle River, NJ Pearson/Prentice Hall 2008
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