The digital economy : promise and peril in the age of networked intelligence

A smart survival manual for companies marketing online services and products via the Internet and its World Wide Web, this entry in a crowded field is distinguished by a minimum of hype and a recognition that the global, interactive marketplace is a new business environment where old rules don'...

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Autor principal: Tapscott, Don
Formato: Libro
Lenguaje:Undetermined
Publicado: New York McGraw-Hill 1996
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