Digital business : Concepts and strategy

This text is designed to provide students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and i...

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Κύριος συγγραφέας: Coupey, Eloise
Μορφή: Βιβλίο
Γλώσσα:Undetermined
Έκδοση: Upper Saddle River, N.J. Pearson Prentice Hall 2005
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Περίληψη:This text is designed to provide students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business (Syndetics Solution)