Comeback : the fall and rise of the American automobile industry
Pulitzer Prize winners Ingrassia and White, both of the Wall Street Journal's Michigan bureau, have written the definitive recent history of the American automobile industry. In the last five years, Ford, GM, and Chrysler have all managed to rebound from the near-fatal mistakes they made in the...
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Undetermined |
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New York
Simon & Schuster
1994
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Περίληψη: | Pulitzer Prize winners Ingrassia and White, both of the Wall Street Journal's Michigan bureau, have written the definitive recent history of the American automobile industry. In the last five years, Ford, GM, and Chrysler have all managed to rebound from the near-fatal mistakes they made in the 1980s. The authors go beyond the daily barrage of press releases and earnings reports to unearth a dramatic tale of clashing egos and boardroom intrigue. The result is a story at once engrossing and packed with valuable information. Although intended for general readers, this flawlessly researched book will also serve as an excellent resource for special collections. This work will nicely balance Maryann Keller's more internationally focused Collision (LJ 10/1/93). Highly recommended. |
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