Wireless rules : new marketing strategies for customer relationship management anytime, anywhere /

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Bibliographic Details
Main Author: Newell, Frederick, 1926-
Other Authors: Lemon, Katherine N.
Format: Book (Paper)
Published: New York : McGraw-Hill, c2001.
Subjects:
Online Access:Table of contents
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Institutions: Thư viện Trường Đại học Đà Lạt
Description
Physical Description:xxii, 330 p. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:007137437X (alk. paper)