Business to business marketing : analysis & practice in a dynamic environment /

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Bibliographic Details
Main Author: Vitale, Robert P.
Other Authors: Giglierano, Joseph J.
Format: Book (Paper)
Published: Mason, Ohio : South-Western/Thomas Learning, c2002.
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Institutions: Thư viện Trường Đại học Đà Lạt
Description
Physical Description:xxiii, 534 p. : ill. (some col.) ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0324072961