The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings /
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| Other Authors: | |
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| Format: | Book (Paper) |
| Published: |
Chicago, IL :
American Marketing Association,
c1981.
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| Series: | Series (American Marketing Association) ;
no. 47. |
| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Physical Description: | xiv, 471 p. : ill. ; 28 cm. |
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| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0877571511 |