The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings /

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Bibliographic Details
Other Authors: Bernhardt, Kenneth L., 1944-
Format: Book (Paper)
Published: Chicago, IL : American Marketing Association, c1981.
Series:Series (American Marketing Association) ; no. 47.
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Institutions: Thư viện Trường Đại học Đà Lạt