Marketing management : Knowledge and skills /

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Donnelly, James H.
Format: Book (Paper)
Language:English
Published: Chicago : Irwin; 1995
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Institutions: Thư viện Trường Đại học Đà Lạt
Description
Physical Description:xiii, 864 p. : ill. ; 24 cm